Arijit Bhattacharyya

The mentoring & business development program pushing your global business strategy to market launch. The added-value of the program to your venture:
Learn how to strategize your market positioning
Know how to systematically look for the optimal market entry points for your business and select the optimal partner or investor
Experience different techniques to get inside your US and European customers’ heads and translate this to your venture branding and communication
Quickly scan US, Europe, Africa, Asia market exploration in key regions for your venture
Learn to think as a global formal investor and translate this to your own venture proposition
Practice how to convincingly pitch for US, European, Asian investor audiences

Building your team’s expertise
The final step in expanding your business to global markets involves working through the logistics to carry out your international business plan. Logistics will likely involve finding suppliers or retailers for your product, creating a supply chain, securing any financing you need and undergoing any legal processes or fees that apply to your business.

How to scale up your SME to do business globally

Your goals for growth, including how many markets you’re looking to enter
Your planned growth numbers and metrics for measuring your success
The financing you’ll need to execute your growth strategies
Your expected cashflow
The business structure you will use as you expand your business to new global markets
And the marketing plan you’ll follow and adapt as you appeal to new customer bases

The program combines in-depth training and mentoring by some of the best serial entrepreneurs (including me), marketing experts, and investors from around the globe. The program is for teams who want to be maximally prepared for their scaling-up. Scaling-up involves finding a next investor, scaling-up with a (corporate/ local) partner, and finding the best entrance strategy to new markets. Mentors can guide you through this complex decision process and connect you with experienced experts around the globe. Our experts provide you with honest feedback to push you further.
It is a unique combination of a global investment journey, training, and mentoring that helps you truly learn in a pressure-cooker setting and apply your learning to your global business strategy. Participants will be able to pitch to US, Asian & European investors, develop adequate branding and marketing of the overall venture, and meet partners from the United States and Europe within a very short time. All this takes place in a warm, personal, and open atmosphere as a fertile ground to learn, develop in-depth contacts, and make the right strategic choices.

Specifications - Global Scale-up Program


RESEARCH
1. Landscape study, finding the right market
– Identify the optimal pilot state
– Give your market entry the highest chance of success.
2. Legal & Regulatory Assessment
– Legal & Regulatory Landscape
– Structural options with analysis (form of entry)
– Specific recommendations on navigating the legal & regulatory environment
MATCHMAKING
3. Access to local partners and securing partnerships
– We will keep public/private senior decision makers in our target states apprised of the solutions we have along with success stories
– Stakeholder Identification, Engagement & Relationship Management
– Finding the right partners (local experts, distributors, etc.)
4. Presenting to top Investors and leading corporate partners
– Identifying target investors with the opportunity to select the top ones to engage with
– Mentorship sessions to fine-tune your message
– Identifying the most potential leading corporate partners with the opportunity to select the top 5 to engage with
SERVICE DESIGN
5. Tailored Value Proposition
– Product Validation
– Local optimization
– Support in Frugally innovating your product and/or solution
6. Target Amplification of your Expertise
– Brand awareness through Target Amplification and Digital Branding of your company in India through our local media partners
– Promotion in my own social media and channels
7. Customer Avatar Creation & Persona
– Design thinking your ideal customer profile
– Creating 10 – 15 customer profiles based on your existing prospects

Few Mentoring & Business Sessions

GET IN TOUCH

If you want to expand your business & looking for right kind of partner or setting your office in USA, Singapore, India, China, Thailand, Finland, UK, Russia, Japan, Taiwan.

Arijit Bhattacharyya

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